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Product case study

Macro Launcher

Your phone home screen, beautifully organised.

Get it onGoogle PlayComing soonMicrosoft StoreComing soonApp StoreComing soonMac App Store
My role
Product Owner
Category
Productivity
Live on
Web, Android
Status
Live

Screenshots

Macro Launcher dark landing page with a phone home-screen preview on the right and feature tiles below the introduction.
The Macro Launcher page shows a phone preview in its dark introduction followed by multiple product information panels.

An Android home-screen launcher that combines a minimal A to Z app list, a widget feed, and automatically sorted app categories.

01

My role

Product Owner and independent product builder.

02

The user problem

Phone home screens become cluttered, making apps and daily information hard to find.
03

Key product decisions

Blend a calm minimal list with a widget feed and smart categories in one launcher.

  1. Decision 1

    Minimal A to Z app list with letter jumps

  2. Decision 2

    Widget feed for weather, agenda, and notes

  3. Decision 3

    Automatic app categories

  4. Decision 4

    Frosted-glass design for any wallpaper

04

Outcomes

Where it stands

Published product website with the product experience and availability details.

Signals I track next

  • Daily active use of the core flow
  • Week-one retention
  • Features used versus features ignored
05

Evidence

Metrics

  • Active usersNot yet provided
  • Downloads / installsNot yet provided
  • Store ratingNot yet provided
  • RetentionNot yet provided

Only figures backed by a source are shown as verified. Nothing here is estimated.

Proof it ships