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Product case study

SimpleDailyPlanner

Turning an overloaded category into a focused daily habit.

Get it onGoogle PlayGet it fromMicrosoft StoreComing soonApp StoreComing soonMac App Store
My role
Product Owner
Category
Productivity
Live on
Web, Android, Windows
Status
Live

Screenshots

Simple Daily Planner teal landing page with planning messaging, action buttons, and the top of a day-planning workspace preview.
The Simple Daily Planner page contains a dark planner interface preview near the top and several product information sections below.

A cross-platform daily planner designed around one recurring user job: deciding what matters today and following through without tool-induced complexity.

01

My role

Owned problem framing, competitive review, scope and UX decisions, feature prioritisation, cross-platform release, and feedback-led iteration.

02

The user problem

Most planner apps are overloaded with features, turning daily planning into a chore rather than a quick, helpful ritual.
03

Key product decisions

I prioritised a fast daily view, reminders, and lightweight habit tracking, then carried the core experience consistently across web, Android, and Windows.

  1. Decision 1

    Clean daily schedule view

  2. Decision 2

    Recurring tasks and reminders

  3. Decision 3

    Habit streaks and progress tracking

  4. Decision 4

    Cross-device consistency

04

Outcomes

Where it stands

Shipped on web, Google Play, and the Microsoft Store, validating the ability to carry one product experience across three distribution channels.

Signals I track next

  • Daily active use of the core flow
  • Week-one retention
  • Features used versus features ignored
05

Evidence

Metrics

  • Active usersNot yet provided
  • Downloads / installsNot yet provided
  • Store ratingNot yet provided
  • RetentionNot yet provided

Only figures backed by a source are shown as verified. Nothing here is estimated.