Product case study
SimpleDailyPlanner
Turning an overloaded category into a focused daily habit.
- My role
- Product Owner
- Category
- Productivity
- Live on
- Web, Android, Windows
- Status
- Live
Screenshots
A cross-platform daily planner designed around one recurring user job: deciding what matters today and following through without tool-induced complexity.
My role
Owned problem framing, competitive review, scope and UX decisions, feature prioritisation, cross-platform release, and feedback-led iteration.
The user problem
Most planner apps are overloaded with features, turning daily planning into a chore rather than a quick, helpful ritual.
Key product decisions
I prioritised a fast daily view, reminders, and lightweight habit tracking, then carried the core experience consistently across web, Android, and Windows.
- Decision 1
Clean daily schedule view
- Decision 2
Recurring tasks and reminders
- Decision 3
Habit streaks and progress tracking
- Decision 4
Cross-device consistency
Outcomes
Where it stands
Shipped on web, Google Play, and the Microsoft Store, validating the ability to carry one product experience across three distribution channels.
Signals I track next
- Daily active use of the core flow
- Week-one retention
- Features used versus features ignored
Evidence
Metrics
- Active usersNot yet provided
- Downloads / installsNot yet provided
- Store ratingNot yet provided
- RetentionNot yet provided
Only figures backed by a source are shown as verified. Nothing here is estimated.